PayPal Store Cash Increases ROI for Floral RetailerOverview of Floral Retailer Based in the US, the enterprise flower sales and gourmet foods retailer has been an innovative gifting leader for decades. Objective The retailer’s primary objective was to re-engage users who had browsed and abandoned its ecommerce site. The floral merchant also wanted a solution that had a performance-based focus on re-engagement instead of simply paying for impressions. Most ecommerce merchants face the challenge of user recognition on their websites. Store Cash can help to identify, on average, 40% of high-intent customers who visit a merchant’s website thanks to the power of a network of 300 million active PayPal accounts.*Results Since integrating with PayPal Store Cash, the floral retai

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