Case Study

Paul Smith

Paul Smith

Pages 8 Pages

Paul Smith Virtulisationthe customer overview customer Paul Smith website www.paulsmith.co.uk number of employees Approx 1200 country or region Global (Head Office, Nottingham, United Kingdom) industry Retail customer profile Nottingham-based designer Paul Smith showed his first menswear collection in Paris under the Paul Smith label in 1976. T oday, there are 14 different collections—produced in England and Italy— under the Paul Smith brand. In addition to the company’s 17 shops in England, Paul Smith shops are found in fashion capitals around the world, including 200 locations in Japan.“While we have made great progress with optimizing our data centers, and the level of service that IT delivers to the business is already high, we are always interested in the latest technolog

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