Barry’s is synonymous with strength. Often touted as one of the toughest and most effective workouts on the market, fitness enthusiasts flock to the boutique brand’s high-intensity interval training studios around the globe. As trendsetters in the fitness industry, Barry’s first partnered with Calm in an external campaign for their clients, offering Calm access to build inner strength and raise awareness for mental well-being. Calm’s effectiveness and positive impact were clear—as was the idea to deepen the partnership by offering Calm as a benefit for all The Challenge The strong outcomes from the client-facing Calm campaign had already inspired Barry’s to expand the offering to their entire team.

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