CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 PARKE INDUSTRIES Parke Industries, Glendora, CA Specular reflector manufacturer for lighting retrofits Repositioning the company as a comprehensive lighting solutions provider To bring financial benefits of lighting retrofit “to light” for financial decision makers as well as conveying more prosaic benefits to building owners and facilities managers Application of top-down and bottom-up approaches • Top-down approach: Declarations of Return via The Parke Portfolio - Cleverly disguised as an Investment Portfolio, focusing on ROI, rather than a facilities or building operations issue • Bottom-up approach: 17 Costly Lighting Retrofit Mistakes (Guidebook) Goal: Lead generation - Brought risk-aversion fr

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