Case Study

Parc Astérix

Parc Astérix

Pages 14 Pages

arca.com Parc Astérix Customer success storyInspired by the famous French comic series, The Adventures of Astérix, created by Albert Uderzo and Rene Goscinny, Parc Astérix brings the stories of these beloved characters to life in a family-centered theme park just outside of Paris. In operation since 1989, the park is known for its variety of roller coasters which help to draw over 2 million visitors per year. Over the last few years, the park has seen growth approaching 10% each year in terms of number of visitors, going from 1,800,000 visitors to 2,100,000 in just three seasons. Today, they average 180 cashiers operating on a typical park day with as many as 250 cashiers on peak days and holidays. With annual revenues of more than €110 million, a high volume of cash flows through

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