THE COLLECTIBLE, THE CONTEMPORARY In 1982, Danish goldsmith Per Enevoldsen and his wife Winnie opened a small, local jewellery store in Copenhagen, often travelling to Thailand for inspiration and materials. As they gained a reputation for sleek and contemporary offerings, their focus began to shift from small-scale to wholesale and the PANDORA brand was born. Over the last 30 years, it has made a significant mark, creating high-quality, collectible pieces that customers can afford. The company has rapidly expanded, now operating in more than 100 countries across six continents. What was once a single store has now become the world’s best-known jewellery brand. FROM DESIGN TO DISPLAY Peter Hansen is a manager and global BI architect at PANDORA. He is primarily responsible for ma

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