CUSTOMER STORY PANASONIC SAVES $350K AND CUTS TIME TO FILL BY 50% WITH ASCENDIFY. Panasonic, the global electronics manufacturing and solutions company, was facing a problem similar to many companies: they had a well-known consumer brand, but their employer brand was lacking. They wanted to transform the Panasonic brand to be synonymous with a company to work for – not only to work with. They also wanted to improve the candidate experience, save money on external agency recruiting and hire people quickly. Challenge The first step in attracting the top talent Panasonic wanted to source was to update their career site with more engaging, relevant content. However, Panasonic was experiencing some problems: • There was only one career site for all opportunities. • Despite having many

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