The Background In 2000, Pacific Power, a regulated utility serving customers across a six state region, launched its Blue Sky SM renewable energy program. The program was well-received and steadily gained customers in its early years. By 2004, Pacific Power was offering three different products within the program and went in search of a third party marketing partner. The utility had a strong desire to reach more of their service area, particularly regions in Oregon beyond their most urban service areas, while continuing to steadily grow the program year over year and was looking for a partner to help them achieve these goals. 3Degrees was awarded the business and is now in its 6th consecutive contract with Pacific Power. The 3Degrees/Pacific Power partnership is a great exampl

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