Customer Challenges Oxfam Ireland improves supporter engagement and Gift Aid reporting with NfP 365. The charity, with offices in Belfast, Dublin and Tanzania and 51 shops across Ireland, outgrew their previous systems and applied a competitive tendering process to select the solution that was right for them. Case Study: Oxfam Ireland • Oxfam Ireland’ s systems were restrictiv e and no longer cost -effectiv e to dev elop as the charit y expanded. It therefore sought a user -friendly and highly customised system to more effectiv ely manage its donations, mark eting activities and complex Gift Aid reporting requirements. • Ha ving to manually manage each aspect of mark eting, fundr aising, donor engagement and reporting w as time-consuming and laborious. Oxfam Ireland w anted a s

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