Overview The Challenge The Strategy Execution
Overview The Challenge The Strategy Execution
2 PagesO VER VIEW Year after year, Selfridges is named Best Department Store in the World by Intercontinental Group of Department stores. In participation with Usablenet, Selfridges created a mobile experience to bring the luxury of the Selfridges brand into the hands of their customers all around the globe. Since the launch, the brand has seen significant return on investment with 400% increase in mobile revenue and 240% increase in mobil
