Case Study

Overcoming the Psychological Trade Barrier

Overcoming the Psychological Trade Barrier

Bank of America Merrill Lynch White Paper Executive summary While many U.S. companies have already taken advantage of the foreign appetite for U.S. products, the majority of small- and medium-sized enterprises have not ventured beyond U.S. borders. To stay competitive, however, exporting is beginning to look like a business inevitability. Fortunately, there is help. The U.S. government is working with commercial banks to remove any real or p

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