Case Study | University of Nevada, Las Vegas “We wanted to create a buzz. We wanted people to say, ‘I want to check this out.’” That’s Dan Dolby, general manager of UNLV Sports Properties, talking about the multimedia pregame show the men’s basketball program premiered on January 31. The buzz was enormous. “Fan engagement surveys have been extremely positive,” he says. “Our news coverage, social media and word-of-mouth really took off. It’s been a high point for our fans, our staff and our team this year.” The excitement stems from the addition of extremely high-lumen Epson laser projection to an already iconic pregame show. The show, evolving since the 1980s, features the UNLV Pep Band, the Runnin’ Rebel mascot, fireworks, cheerleaders, spotlights, and 20-foot jets of flame, a

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