In May 2012, Orville Redenbacher launched a campaign promoting their new Pop Up Bowl™. The client sent 250,000 full size microwavable popcorn pouches through newspaper distribution channels across Canada. The project and distribution were managed by Direct Mail company through their newspaper and door-to-door distribution channels. With the popcorn being glued onto a promotional carrier, the client was able to promote a “how to” section on h

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