Optimizing Mobility as a Service to Drive Smart City Initiatives WHITE PAPER2 WHITE PAPER OPTIMIZING MOBILITY AS A SERVICE TO DRIVE SMART CITY INITIATIVES TERADATA.COM The transportation landscape has changed dramatically in recent years, particularly with the rapid emergence and expansion of options, including ride sharing, car sharing, bikes, and scooters. For public transportation agencies trying to advance their smart city programs, accessing—and keeping up with—large volumes of traveler data present a challenge to gain the business insights and value they need from their Mobility as a Service (MaaS) initiatives. MaaS packages public and private transportation services into a single, seamless offering that covers the entire trip from point of origin to destination. A trave

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