OPTIMIZING CUSTOMER EXPERIENCE FROM DESIGN TO OPERATION USING INDUSTRIAL INTERNET OF THINGS (IIOT) ABSTRACT One of the key objectives of Industry 4.0 is to drive manufacturing forward and to be faster, more efficient, and customer centric. By embedding modern technology into manufacturing, you essentially achieve Industry 4.0 objectives. Industry 4.0 also aids to push beyond automation and optimization to discover new opportunities and business models. This paper provides a perspective on using Industrial Internet of Things (IIoT) and Analytics of Things (AoT) to enable Industry 4.0 principle. The paper further discusses the implementation of key use cases such as digital transformation, developing digital twin, remote process monitoring and predictive maintenance and how it offers the fo

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