Due to the increasing number of complexities in a given business, it’s getting harder and harder to collaborate and express complex ideas in real time. Lucid is a visual collaboration suite that combines virtual whiteboarding, intelligent diagramming, and cloud visualization to help hybrid teams of all sizes innovate faster. Lucid has millions of users across 180 different countries that leverage Lucid in some capacity. CHALLENGE: Creating a 360-degree view of the customer With a relatively limited data stack built around AWS Redshift, Lucid had no ability to personalize customer engagements across channels. There was no 360-degree view of the customer and this meant that it was impossible to optimize ad spend/performance or create customized marketing campaigns for different

Join for free to read