1 BlueShore Financial uses IBM tools to empower employees and reduce manual processes by Deirdre Puleo 6-minute read BlueShore Financial uses IBM tools to empower employees and reduce manual processes Operational excellence through intelligent automation2 BlueShore Financial uses IBM tools to empower employees and reduce manual processes hen Chris Catliff, President and Chief Executive Officer (CEO) of BlueShore Financial, says, “We will continue to invest in our digital strategy and further our high-tech, high- touch approach to our premium client experience,” he means it. Case in point: the boutique financial institution’s boldly original Financial Spa® branches. Both sophisticated W and professional, they offer relaxing environments for clients to meet with ad

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