www.edifecs.com (continued) CASE STUDY ONE STATE’S STORY: Seizing HIX promise, evading pitfalls Health insurance marketplaces open the doors of affordable coverage to more Americans than ever before. They bring health plans the promise of new customers and an estimated $800 billion in revenue. But these entities also carry risk. They lack precedent, represent an untested business model and expose insurers to unfamiliar systems of billing

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