CASE STUDY / DIGITAL VEGA MDCONSULTING.COM 1 Packing a punch Online platform launches on global stage without breaking the bank. About Digital Vega is a web-based platform for the institutional trading of OTC FX options. WWW.DIGITALVEGA.COM Challenge To launch the company and build global awareness, creating maximum impact in a cost effective way. Strategy Profile-raising was paramount to the launch as was market education, particularly since the concept of trading FX options online was entirely new. Three key marketing elements were employed: 1. An intensive PR-campaign focused around media relations and speaking engagements at industry events attended by key industry buy-side and sell-side decision makers. 2. Key messaging document to determine positioning which would form t

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