Case Study
Online Auto Superstore CARiD Tunes Up Digital Performance
CUSTOMER’S BUSINESS Online auto accessories and parts aftermarket retailer CARiD offers the nation’s widest variety and top brands. CARiD.com caters to all levels, from the DIY home mechanic to custom shops and dealers. CHALLENGES Success in the aftermarket parts and accessories online market demands convenience, reliable product data, and attentive customer service. To compete, the company needs to deliver information and online product o