Case Study
One Automated Campaign Recovered Over 1,300 Patients to Bridge Gaps in Care
Patients Misunderstood ACOG Recommendations for Pap Smears and Started Skipping Annual Exams When the American College of Obstetricians and Gynecologists (ACOG) changed their recommendation that women should have a cervical cancer screening every three years instead of annually, patients quickly assumed this meant they could skip their annual exams altogether. Holly Woprice, COO for Seven Hills Women’s Health Centers told us, “many women think of the pap smear and the annual exam as one in the same but it’s really so much more than this. A breast and cervical exam are important annually to detect other types of cancers. The annual exam is also a time for the provider to discuss other health and wellness concerns.”
