Olympia Entertainment - Ticketmaster “In the past if we wanted to create a campaign, we’d have to pull multiple lists and compile them. TM1 Marketing's Suggested Audiences does it all for us, minimizing the work involved while maximizing our revenues.” - Jordan Candea, Digital Marketing and Analytics Manager, Olympia Entertainment Challenge Jordan Candea, the Digital Marketing and Analytics Manager for Olympia, oversees digital marketing for both concerts and live sporting events held at each of their four venues. He had been regularly challenged to increase ticket sales for their concerts while on a fixed budget. That meant extending their reach to a wider audience in a way that would keep ad spend low while increasing conversion rates. Candea and his team had already used interest-based

Join for free to read