IBM Case Study Ogilvy & Mather boosts flexibility and reduces TCO by adopting Linux Leading the way Ogilvy & Mather Worldwide (www. ogilvy.com) is one of the world’s largest and most successful advertising and media agencies. With some 474 offices worldwide, Ogilvy can rightly claim to be ‘the most local of the internationals, and the most international of the locals’. And through the WPP family, Ogilvy has access to top-rated expertise in the communications spectrum, such as design, research, public relations, identity, retail marketing, sales promotion and new media. Atefeh Riazi, Senior Partner and CIO for Ogilvy & Mather Worldwide, says, “Everyone roots for the underdog: Linux vs. the operating-system giants. The stakes are huge. Linux takes many of the best features

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