Case Study

Oddschecker

Oddschecker

www.redeye.com www.redeye.com ODDSCHECKER A/B TESTING RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE The Oddschecker site, which went live in 1999, is the foremost online betting odds comparison service, providing direct access to the best prices from the top bookmaking brands. Following user testing conducted by RedEye to investigate the overall customer experience of t

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