Case Study Occasion Brands: Centering ecommerce customers in an agile development processOccasion Brands has an agile development process for the websites and mobile applications of their three brands. We interviewed Chelsie-Jean Fernandez, Director of Product Management about how Occasion Brands works and how test IO fits into their development process and business objectives. About Occasion Brands Occasion Brands is an online retailer focused on fashion for special occasions. Founded in 1998 to offer teenage girls an exceptional shopping experience for prom, today they provide dresses for all kinds of special events th- rough three brands: PromGirl, Simply Dresses, and Klein- feld Bridal Party. In the last 20 years, Occasion Brands has become the premier online retailer in the

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