Challenge: An independent OB/GYN group planned to leave Willow Creek Women’s Hospital, taking over 50 percent of the hospital’s deliveries with them In 2015, Willow Creek Women’s Hospital was between a rock and a hard place. As a large birthing hospital in northwest Arkansas, Willow Creek treats acute-care patients and boasts a full-time obstetrics emergency department (OBED) and level III NICU. The hospital paid two independent OB/GYN groups subsidies to cover 24-hour emergency room shifts, but the physicians were getting burnt out. “The OB specialty is pretty taxing on the doctors to begin with, but when you throw on emergency room coverage too, it really started to drain them down,” said Harrison Kiser, former Willow Creek assistant chief executive officer. One of th

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