Oberweis | Zencos Zencos helps Oberweis milk their data for new business growth Oberweis Dairy’s decidedly old fashion home milk delivery and traditional ice cream shops wanted their approach to new business growth to be anything but. Oberweis operates three distinct lines of business throughout the Midwest – 48 ice cream fountain and dairy stores, a home delivery business distributing over 200 products, and a wholesale operation to local and national grocery chains. The company challenged Zencos to create a BI solution that would illuminate opportunities to grow revenue within their customer base without cannibalizing existing sales channels. “We had data in lots of different formats. Our challenge was to bring the data together, so we could analyze customer behavior and identify up-sell

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