415.625.0162 • info@motionloft.com • www.motionloft.com IN BRIEF INDUSTRY • Retail/Campus CHALLENGES • The NYU bookstore had gathered data using mechanical or manual methods but the data was collected for a very short timeframe and didn’t provide regular information over a sustained period of time. • The NYU bookstore wanted more detailed visibility into the traffic response from their promotional advertising and wanted to better understand the capture and conversion rates. SOLUTION • The N

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