Nutshell Creative has been using EFITM MarketDirect Cross Media to create highly personalized, automated, multi-channel campaigns for its big-brand client base. “It’s won us signifi cant new business that’s enabling us to grow,” says Managing Director Lucy Swanston. “Cross media marketing is still very new and there are very few agencies in the U.K. off ering this service.” Nutshell Creative is a lively design and marketing services agency based in Stony Stratford, an English village on the outskirts of the modern city of Milton Keynes. Founded by Swanston in 2005, the agency’s clients include well-known brand names in retail, sports, food and drink. EFI MarketDirect Cross Media is an all-in-one solution for cross-media marketing and monitoring, allowing creatives to set up s

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