Case study Nurx migrates affiliate program to impact.com, reaches 154% of new order goal xThe challenge Personalized healthcare company Nurx had a thriving cost-per-action (CPA) based affiliate program with Acceleration Partners that had been demonstrating exceptional results. However, due to a change in medical-legal language and regulations, Nurx needed to switch to a cost-per-click (CPC) payout model, which resulted in some challenges: ? Finding a new affiliate network that could support a more complex CPC program set-up, as their current one had technical and strategic limitations. ? Migrating existing affiliates while also onboarding new order-driving partners onto the affiliate network. Nurx turned to its partnership marketing agency, Acceleration Partners, to come up wi

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