sales@compassitesinc.com www.compassitesinc.com Client Profile: ICICI Bank’s NRI services constantly endeavor to provide products and services that will make banking convenient for NRI customers. As a part of this commitment, they created new customer engagement initiative called "NRI Engage". Through this, customers were able to register for free online web seminars and obtain information on NRI taxation, financial planning and other topics. NRI Engage also helped customers to receive newsletters on NRI investments and avail of special seasonal offers. Tecnology Used: Social Engine and Zend framework, Linux, Apache, MySql and PHP. Business Situation: Having narrowed down on social media as the right solution to connect NRIs, the challenge was to shortlist the social

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