A leading digital agency turned to Taptica to run large-scale mobile subscription campaigns for one of their top video on demand clients. The VOD brand's hit mobile app is the ultimate fan experience, allowing users to download full movies and shows and watch them offline anywhere, anytime. With new and original content added every week, users have more choices and more freedom than ever before. Now Showing: New Subscriptions Objectives The agency worked with Taptica to run national app install campaigns geared toward highly engaged young adults within the US. By tracking and reporting key downstream behaviors like post-install subscriptions, Taptica could intelligently fine-tune their targeting strategy and optimize campaign parameters to reach the VOD brand's highest quality a

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