Case Study Novus Manages Complex Advertising Campaigns and Forecasts Outcomes with Alteryx CHALLENGE Novus wanted to find a fast and efficient way to process the hundreds of variables that go into planning and measuring effective media campaigns. SOLUTION Using Alteryx, Novus quickly gleaned strategic insights from hundreds of data inputs to manage the current advertising planning process for its clients while also forecasting anticipated outcomes. RESULTS • Deeper Insights: Analyzed effectiveness metrics for thousands of placements, supporting timely optimization • Hours vs. Weeks: Produced insights in 30 minutes, allowing for continuous evaluation of and improvement to media targeting efforts • Intuitive Workflow: Simplified processes to create a way to run thr

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