CASE STUDY Novotel Paris Centre Tour Eiffel Turning guest experiences into memorable moments 6 more guest posts replied to 10 faster response rate 2 increase in Instagram followers x x xNovotel Paris Centre Tour Eiffel grew digital engagement with guests by more than six times and has been able to provide unique ‘surprise and delight’ moments to guests at the hotel through effective social monitoring. About AccorHotels With over 1610 properties across France and 3,700 internationally, AccorHotels is one of the world’s most trusted hotel groups. Ranging from luxury hotels to budget accommodation, they cater to a wide range of guests. CHALLENGES In an environment where hospitality is becoming increasingly commoditised, AccorHotels aims to deliver quality service to their guests that rem

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