Case Study
Northwest Lineman College
Objective Our primary objective is developing integrated strategies, inventing creative new ideas, and executing all ongoing outbound B2C and B2B marketing e orts focused on student recruitment. At a glance Transbanker product launch in 120 days Rollout of new lineman.edu website +132% click-through-rate improvement +41% cost per click improvement +11% tra c increase with 41% less budget +39% pages visited per session +53% average session time Northwest Lineman CollegeSolution We provided a fully integrated marketing team focused on developing and executing strategies to improve the e ectiveness of outbound student recruitment e orts.Results From day one we were able to provide instant improvements with digital advertising e ectiveness, making a signi cant improvement in Return on Adver