Case Study

Northwest Lineman College

Northwest Lineman College

Pages 4 Pages

Objective Our primary objective is developing integrated strategies, inventing creative new ideas, and executing all ongoing outbound B2C and B2B marketing eorts focused on student recruitment. At a glance Transbanker product launch in 120 days Rollout of new lineman.edu website +132% click-through-rate improvement +41% cost per click improvement +11% tra c increase with 41% less budget +39% pages visited per session +53% average session time Northwest Lineman CollegeSolution We provided a fully integrated marketing team focused on developing and executing strategies to improve the eectiveness of outbound student recruitment eorts.Results From day one we were able to provide instant improvements with digital advertising eectiveness, making a signicant improvement in Return on Adver

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