Case Study: Northland Cedar | Freightquote The customer. Northland Cedar is a small furniture builder in rural Minnesota specializing in handmade log and barnwood pieces. The unique knots, holes and patina make every piece truly unique and a popular choice for cabins and homes with rustic décor. The company strives to offer the best customer service possible, even creating custom pieces upon request. The challenge. From their inception, most of Northland Cedar’s clientele came from within their delivery area in northern Minnesota. In the interest of expanding their business, the company began testing the waters of online marketing, driving potential clients from across the country to their website to view their product catalog. One day, owner John Cox received a phone call from an out-of-s

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