Peter Brett (PBA) | North West Cambridge Development, University of Cambridge Eddington, North West Cambridge Development Since 2002, PBA has worked closely with the University of Cambridge to create an affordable, sustainable transport strategy for the new North-West Cambridge development, called Eddington, in a place where there is a highly-congested, under-invested transport network. We advised on the transport aspects of the masterplan to enable the walking, cycling and public transport strategy, and created an appropriate car parking strategy supported with effective alternative travel demand management measures to reduce the impact of cars on the development. This development transport strategy was aligned with the wider transport strategy for Cambridge, and promoted the existing hi

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