Case Study

Nielsen Media Research Depends on Rimage Disc Publishing for High Ratings During “Sweeps”

Nielsen Media Research Depends on Rimage Disc Publishing for High Ratings During “Sweeps”

Pages 2 Pages

NielsenMedia-WP038-0216 Customer Nielsen Media Research Challenge Cost Effectively Distribute Customized Marketing Research Solution Multiple Rimage Disc Publishing Systems NIELSEN MEDIA RESEARCH Nielsen Media Research Depends on Rimage Disc Publishing for High Ratings During “Sweeps” When Arthur Nielsen, Sr. launched his first ‘Audimeter’ system back in the 1950s to measure what television shows people were watching, little did he know

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