Objectives Verve Search have been working on GoCompare.com Car products since 2015. For this campaign they wanted to; Next Gen Cars Client: GoCompare.com Market: UK Campaign URL: http://www.gocompare.com/car-insurance/next-gen-cars/ We worked with school children to create Next Gen Cars; a fun and engaging campaign that was not only relevant to car insurance but also creative, shareable and entertaining.1. Achieve top-tier, authoritative, editorially valid links that increase site authority. 2. Deliver LinkScore results of over 400 points. * 3. Maintain their position at number 1 ranking for car insurance. 4. Support and increase brand recognition efforts through coverage, social and print. Strategy With Next Gen Cars we wanted to harness this creativity and challenge a group of six to twe

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