Case Study
Nexgrill Case Study: How a Global Grilling Brand Challenged the Status “Que”
Magnetic Global helped Nexgrill transition from a channel-focused product marketing strategy to a brand-focused organization, enabling it to challenge dominant U.S. grilling brands. The comprehensive strategy overhaul included enhancing Nexgrill's brand identity, improving online reputation, and implementing a variety of marketing tactics like SEO optimization, influencer marketing, and event marketing. These efforts led to significant gains: a 400% increase in retail sales, a 102% rise in organic traffic, a 521% increase in conversion rate, and a 250% boost in brand awareness. Nexgrill was also recognized in the Inc. 5000 list of fastest-growing companies.