Case Study

Newcastle Building Society

Newcastle Building Society

The customer Newcastle Building Society (NBS) is the eighth largest building society in the UK. Based in the North East of England, it has branches across Tyne & Wear, Northumberland, Durham, Teesside, Cumbria and the Borders servicing customers across the UK and Gibraltar. The need To ensure they maintain their foothold in the market place, NBS recognised the need for market research as it provides them with extremely valuable insight of

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