Lord's Cricket Ground, the world-renowned "Home of Cricket" in north-west London owned by Marylebone Cricket Club (MCC) and hosting Middlesex CCC, ECB, and the European Cricket Council, unveiled its masterplan to maintain prestige—including the new Warner Stand. VITEC software revolutionized spectator experiences by delivering end-to-end IP video and digital signage across the stand, bars, catering areas, and match control via AvediaStream HDCP encoders, media players, and ArtioSign—streaming protected Sky/BT Sports cricket, Freeview channels, and dynamic menus/promotions with scalable, HDCP-compliant reliability for immersive viewing everywhere.

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