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New Product Positioning and Name Testing Among Professionals

New Product Positioning and Name Testing Among Professionals

Decision Analyst
Pages 1 Pages

Category: Medical Device Company Methods: New Product Development, Positioning Test, Name Testing Summary A global healthcare company that develops products and systems for in-home use and testing was planning a new product introduction. The new product would give patients a faster way to do in-home testing. The company wanted to determine the best product name and to identify a compelling positioning statement to use in marketing the prod

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