Overview Founded in 2014 in T aipei City, T aiwan, Neuftek Co., Ltd., applies big data to understand cus- tomers’ DNA. Neuftek provides marketing advisory polls and data services in real time on neuftek.com via a software-as-a-service (SaaS) model. The firm of 10 employees com - petes locally against OpView in Taiwan and globally against Google Profs. Leveraging IDOL, a proven search and analytics platform, Neuftek draws meaning and relevance from structured and unstructured data. Challenge Cofounders Vincent Chang and Jason Zheng noticed several issues that prompted them to adopt IDOL for their data analytical services. Companies were unable to discover con- textual information, process files in various formats, and derive insight from rich media. Neuftek sought to enable th

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