SugarCRM presents a Customer Case Study detailing how Neenah Inc., a global manufacturer of fine paper and packaging, successfully transformed its customer experience. Previously, Neenah struggled with low Salesforce adoption, with sales teams using it merely as a \"glorified Rolodex\" and marketing having no interaction, leading to fragmented teams. Seeking a cloud-based solution to unify operations, Neenah adopted SugarCRM. The results highlight significant improvements: streamlined lead distribution and vetting, enhanced mobile accessibility for sales representatives, and refined customer contact lists enabling better target segmentation and upsell opportunities. SugarCRM proved instrumental in overcoming previous challenges, becoming a key component of Neenah's success and accelerating

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