NBC Universal Entertainment leader uses Adobe Marketing Cloud to gain new insights into social media and audience behaviors Adobe® Marketing Cloud Success Story NBC Universal www.nbc.com Industry Media Challenges • I ncrea s ing v i s ibili t y into onlin e v i s i tor and s o cial m e dia t rend s • T a r g e t i n g c o n t e n t f o r i n c r e a s e d v i s i to r en ga gem ent Solution • A d o b e A n a l y t i c s N B C

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