Case Study

NATIVO BUILDS A SCALABLE ADVERTISING ANALYTICS PLATFORMON SNOWFLAKE

NATIVO BUILDS A SCALABLE ADVERTISING ANALYTICS PLATFORMON SNOWFLAKE

Pages 2 Pages

Advertising technology company Nativo is on a mission to equip advertising for the age of content. Brands and publishers rely on its native advertising platform to manage digital advertising campaigns and create meaningful connections with consumers. To provide in-depth reports that help customers measure campaign performance, Nativo ingests and analyzes large amounts of advertisement interaction data. STORY HIGHLIGHTS: Separate storage and compute Snowflake’s multi-cluster shared data architecture provides a flexible solution for storing and querying large amounts of historical and near real-time campaign data. Per-second pricing With Snowflake, Nativo pays only for the compute resources that it actually uses. Fully managed infrastructure Nativo’s engineers spend less time tro

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