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Nationwide: A Model of Good Planning

Nationwide: A Model of Good Planning

Lanner Group Ltd
Pages 3 Pages

Today building societies and banks are using every conceivable tool in their armouries to identify and deliver new ways of gaining competitive advantage through improved customer service. Being ? rst to market with attractive products supported by superior services is the key to success. One of the techniques used by the Nationwide building society to improve both customer service and speed-to-market is computer-based predictive modelling

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Building Societies

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