Solution Case Study National Service Provider and Its Agency The Challenge The primary goal was to achieve an “easy-to-use” collaborative web portal where field marketers can remotely access, select, customize, and order localized branded direct mail and retail elements, in a quick, cost effective, accurate way. Achieving maximum customer retention and revenue growth for the client in a business climate rife with competition is the end goal. The key specific goals of the initiative: ? Develop an easy to use web-portal and workflow for use by field marketers and others ? Marketers must be able to select “new or ongoing campaigns”, customize and approve e-proofs prior to printing ? Ability through portal to introduce new campaigns, pro

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