CASE STUDY National Department Store Aggressively Invests in Analytics Solutions CASE STUDY WWW.RETAILNEXT.NET (140102_5.0) PROBLEM The executive team at a national department store wanted to target a specific customer segment with a new private label, with the expectation that it would increase sales. The new label included a full line of women’s ready-to-wear, men’s sportswear, and men’s tailored apparel. But before allocating funds for

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